ABOUT US

What is AMA?

The American Marketing Association is an organization made up of more than 38,000 professionals, professors, and students who are leading the practice, teaching, and development of marketing worldwide. It provides resources, education, career and professional development opportunities. Through relevant information, comprehensive education and targeted networking, AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

Who are we?

The Long Beach State University (CSULB) chapter is one of 323 active collegiate chapters of AMA across the United States and internationally, including Canada, Mexico, and Puerto Rico. Every semester we continue to increase our membership , as well as remaining a successful and dynamic organization on campus and within the community. A strong focus is placed on community service and fundraising, as well as hosting activities such as Marketing Week with professional speakers. We also help students with professional development by offering internships and providing real-world marketing experiences with our student-run agency, Agency 241.

All collegiate chapters met in New Orleans, Louisiana, for the 40th Annual International Collegiate Conference (April 5-7, 2018). A network of over 1,000 students and their faculty advisers gathered to learn about career paths within the marketing field from representatives from top companies and celebrate their AMA chapters and accomplishments.

NOLA 2016-2017

NOLA 2016

Mission Statement

The mission of the Long Beach State University (CSULB) American Marketing Association (AMA) is to provide students with comprehensive information, community service, and networking opportunities to help our members learn in ways unique from the traditional classroom setting. Diversity, integrity, respect, and teamwork will be the key tools for our chapter to succeed through means of:

extensive networking
professionals development workshops
committee involvement
organizing a student run marketing agency
gathering a diverse range of speakers
direct communication on several communication platforms.

Vision

Dedicated and involved AMA members
AMA valued as a vital contributor to the campus and local community.
Connecting students to the professional business world.

Values

Diversity - embrace the creativity, ideas, strengths, and experiences of each AMA member.
Integrity - maintain a professional standard that is both ethically and socially responsible.
Service - provide beneficial cost-effective services to students that promote growth and exposure the professional business world.
Teamwork - promote relationship building, cooperation with campus and community, and open communication.