Keen Social at Long Beach, CA
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Social Media Marketing and Graphic Design Intern | Keen Social account from 11/2017 - 06/2018
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Keen Social is social media marketing agency in Long Beach. The agency provides social media marketing services such as website development, SEO Marketing, social listening and monitoring, etc.
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Responsibilies:
• Created weekly and bi-weekly contents for Keen's social media platforms (Facebook, Instagram, Twitter, and LinkedIn).
• Worked with the Director of Social Media for curation and creation for Keen’s clients.
• Playedy a lead role in developing increased customer engagement focused on growing revenue and awareness specific to social media.
• Created video, gifs, and photography for social assets.
• Developed original content for client’s and Keen’s social media platforms.
• Planned and executed of photo/video shoots and management of production timelines.
• Brainstormed marketing initiatives, social media analytics, and reporting.
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Accomplishments:
+ Facebook: Increased followers by 4% and engagement rate per post by 10%.
+ Twitter: Increased followers by 8% and engagement rate per tweet by 300%, and earned over 3,500 impressions.
+ Instagram: Increased followers by 200% and engagement rate per post by 34%.
+ LinkedIn: Maintained a 1.8% social engagement per post, and earned over 1,600 impressions.
Robyne's Nest at Huntington Beach, CA
Social Media Marketing Manager from 11/2017 - Present
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Robyne’s Nest is a nonprofit organization in Huntington Beach, CA that provides resources, funds and support to our at-risk & homeless high school students in the Huntington Beach High School District.
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Responsibilities:
• Increase Robyne's Nest's awareness on social media and ensure that it is being actively and widely supported by creating and focusing on contents that highlights its visions, services, volunteer/donor opportunities, and success stories.
• Design assets and create copies for the updates on Facebook, Twitter, Instagram, and LinkedIn.
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Accomplishments:
+ Raised $15,600 in an annual fundraising campaign during December 2017, and reached more than 45,800 people on Facebook alone with an average engagement rate of 3.56%.
+ Facebook: Increased followers by 10%, reached over 1,100 people per post, and maintained a 3% engagement rate.
+ Twitter: Increased follower by 53%, earned over 16,100 impressions, and maintained a 1.5% engagement rate.
+ Instagram: Increased followers by 6%, expanded reach by 28%, and maintained a 28% engagement rate.
+ LinkedIn: Earned over 2,000 impressions and maintained a 1.6% social engagement per post.
+ MailChimp: Maintained a 33% open rate and a 2% click rate.
TEDxCSULB at Long Beach, CA
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Marketing Assistant from 11/2017 - Present
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TED is a nonprofit organization devoted to ideas worth spreading, and TEDxCSULB is an organization at California State University Long Beach (CSULB) that is a part of the TEDx program, which is a program of local and self-organized events that bring people together to share their incredible ideas.
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Responsibilities:
• Develop a strategic plan to accomplish marketing imperatives.
• Design a comprehensive branding package.
• Research and select physical merchandise.
• Recruit and manage volunteers.
• Promote green marketing principles.
• Oversee web design, social media, and graphic design.
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Accomplishments:
+ TEDxCSULB is holding an event in October 2018, so I'll keep you posted on the statistics!
American Marketing Association at Long Beach, CA
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Creative Director, Art from 05/2018 - Present
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American Marketing Association, Long Beach is an organization at CSULB and a part of the American Marketing Association that provides CSULB students with comprehensive information, community service, and networking opportunities to help our them learn in ways unique from the traditional classroom setting.
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Responsibilities:
• Redesigned the website user experience and visual contents on desktop. Experience the site: www.csulbama.org
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Accomplishments:
+ I'll keep you posted!
The Honor Code Magazine at Long Beach, CA
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Graphic Designer from 09/2017 - Present
The Honor Code is a magazine by and for the students of CSULB Honors that showcases student and alumni achievement and research, event highlights, and study abroad experiences. It is a part of the CSULB Honors Program.
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Responsibility:
• Work with teammate(s) productive to design a beautiful annual magazine for the honors program at CSULB.
• Coordinate with the Editor in Chief for necessary adjustments to the magazine.
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Accomplishment:
• Designed a gorgeous yearly magazine that features the unique stories at CSULB by proficiently using Adobe Illustrator and Photoshop and productively working with teammate.
Agency 241 at Long Beach, CA
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Creative Associate from 09/2017 - 12/2017
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Agency 241 is an organization within AMA Long Beach, and it is a student-run marketing consulting agency that promotes professional development and team-building skills by competing in case competitions and providing marketing services to our sponsors.
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Accomplishments:
• Designed a stunning marketing deck for Mary Kay by effectively utilizing Adobe Illustrator and Photoshop.
• Developed marketing campaigns that increase Mary Kay’s customers and independent beauty consultants.