Keen Social Holidays.
The goal of "holiday" post is to join online conversations that talk about holiday events and increase exposure. I wanted people to recognize that these posts are Keen's when they're using the explore feature on Instagram. Hence, this is why these posts have a consistent design, where the background is black, some line art or graphic design, and some colorful text.
Keen Social Ads.
Firstly, for the Keen Social’s advertisements for its social media marketing services, since its logo is mostly orange, I created a consistent design for Keen Social with the color orange and some simple graphics. I want the impression that when people see any orange graphic, people would think of the Keen Social brand.
Secondly, for Keen's testimonials, I designed them in a way that create the impression of the clients are actually speaking. Further, the multiple circles in the background allow this impression to happen.
Thirdly, for Keen's video ad, I mainly use After Effects and Final Cut Pro to produce a 60 frames per second motion graphic video. The main color of the video is orange, which is consistent with the branding that I was creating with the Keen ads for its social media marketing services. Please try to watch the video in 1080p at 60fps!
Keen Social Contents.
On Instagram, we cannot post links for people to click Keen's blog or case study, and most people don’t want to leave the app, so most likely, they won’t read our thing and they would be disinterested in our Instagram and brand. Fortunately, I figured out a creative way to solve this problem! Since we can post multiple pictures in one post on Instagram, I created the whole article using multiple pictures!
Now, you just need to swipe right to start reading! This method is unique to Keen Social, I haven’t seen anyone beside me do it yet.
Keen Social Case Studies.
Keen's Instagram posts now have my unique method of intuitively consuming contents without leaving the app. Hence, I applied my method to promote our case studies to increase our credibility and exposure! I mainly use gradient to highlight our impressive statistics.
Keen Social Sharing.
Our holiday posts, ads, blogs, and case studies wouldn’t be enough to attract more people, so I had to be creative and think of other ways. Creating free value for people is one of many ways to do that. However, how do we create valuable contents that make people come back every time?
Well, after analyzing a small population of Keen Social’s followers, I discovered that they are mostly entrepreneurs, which means they need tips to enhance their business, so I decided to share articles from reputable sources like Forbes and Entrepreneur.
For Keen's Clients.
Besides designing for Keen Social's account, I have the opportunity to design for some Keen's clients too. Moreover, one of Keen's is the Father Friendly Initiative by the City of Long Beach. I designed their principles and guidelines.
